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PPC is a digital marketing channel that a business uses to drive traffic and conversions from social media sponsor ads as well as search engines. Pay Per Click can be a great way to reach your target audience at the exact time they are looking for you in the market, but it can be a little confusing at first for those just getting started with the channel.
Videos are usually based on its type. There is stop and non-stoppable ads which calculate your pay per click cost on user behaviour. The platform itself calculate using their algorithm,
Remarketing means that you have recorded customers behaviour by vising your site which stores cookies through pixels. Once you have a normal campaign, the platform itself keep its data which can be used for remarketing.
Most social media platform allows advertiser to charge on activity bases. These behaviour can be engaging through clicks in results which land to website or can be phone dialer.
Google Adsense, social media display campaigns can also be design on pay per click mode. The bidding allows advertiser to set max and min rate for each click.
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